We are Valley Center’s Expert Feed Dealer!
We are Valley Center’s Expert Feed Dealer!

We are proud to offer you a great selection of Purina Feeds. For over 100 years, Purina has been the leader in Animal Nutrition. Purina’s  strong sense of responsibility to animals and their owners is reflected in the unconditional quality of their feeds. Our knowledgeable & trained staff makes us a one-stop-shop for all your animal needs.


First Saturday EVERY MONTH

$1.00 off Sack Feed & Hay*

*excludes shavings and hay pellets


Stop in and meet our family!

In July 2008, The Armstrong Family took over ownership of Valley Center’s oldest feed store. In August 2009, we merged with Valley Center Feed becoming Valley Center’s largest feed store! We pride ourselves on animal education and superior customer service. No need to drive down the grade, we have everything you need for all your animals. We have been involved in animal agriculture in Valley Center for over 50 years. We're dedicated to supporting the Valley Center community and are excited to share our animal knowledge with you. Stop by and meet our family!

Store Hours

Armstrong Feed & Supply
Monday - Saturday 8 am - 6:00 pm
Sunday Closed
Store Location
28520 Cole Grade Rd Valley Center, CA 92082
Delivery Available! (760) 749-2223